Arm & Hammer Taps Dave & Jenny Marrs, TikTokers for Budget-Centered ‘Give It The Hammer’ Campaign

Arm & Hammer has introduced a new campaign designed showcase how its products provide great value, especially in times of economic uncertainty. The 170-year-old brand has paired up with celebrity home renovator and designer couple Dave and Jenny Marrs who will share budget-friendly recommendations through the new “Give It The Hammer campaign.”

“With a family of five, Dave and Jenny know first-hand the challenges consumers face with rising prices of essential household items, which is why we’ve partnered with this inspiring couple to help our consumers ‘Give It The Hammer’ with money-saving tips throughout the home using hardworking products at an affordable value from Arm & Hammer,” said Laurie Kirschner, senior director of marketing.

The Church & Dwight-owned brand is also supporting Habitat for Humanity of Benton County, AR by giving 44 Habitat families Arm & Hammer cleaning and personal care products. Habitat Trails, established in 2006, currently houses 41 Habitat for Humanity families and will announce the groundbreaking of the final three lots in the community tomorrow (February 8).

Social Media Influencers on TikTok

In addition to the Marrs, the campaign also taps TikTok social media influencers who will put Arm & Hammer laundry detergent, cat litter, oral care and personal care products to the “Give It The Hammer” test on @armandhammer TikTok. Influencers include Faares Quadri (@faaeresq), Cyndi Hoffer (@themhoffers), Daniel Lincoln (@daniel_lincoln12), Jeanice Perez (@jeaniceperez), Allie & Sam (@allieandsam) and Kia Matthews (@xokiamatthews).